While one person can engage in public speaking and reach one hundred thousand or so people in one of the world’s largest stadiums, it would be impossible for one person to reach millions without technology.Īnother key characteristic of mass communication in relation to other forms of communication is its lack of sensory richness. The human voice can only travel so far, and buildings and objects limit the amount of people we can communicate with at any time. One key characteristic of mass communication is its ability to overcome the physical limitations present in face-to-face communication. How does mass communication function differently than interpersonal communication? Do we have relationships with media like we have relationships with people? To answer these questions, we can look at some of the characteristics and functions of mass communication.
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